Nada Zakaria is the founder of Signal: AI Search Consultancy, where she advises enterprise brands on navigating the LLM query landscape, from identifying content gaps to improving citation rate and share of voice across AI platforms. She partners with clients and executive stakeholders to translate complex search and AI developments into actionable strategies that drive measurable business outcomes.
Nada's expertise comes from over a decade of leading SEO and AI search engagements at the agency and in-house level. As an Account Director at iPullRank, she led strategic SEO and AI search engagements for enterprise brands, collaborating closely with Sales, Marketing, and Engineering to support successful implementation and resolution of technical challenges. She developed scalable performance frameworks and strategic outreach approaches that strengthened client relationships, supported retention, and unlocked opportunities for account expansion. Through this work, Nada built deep expertise in how large language models influence search discovery and how brands can adapt their digital ecosystems to succeed in an AI driven search landscape, expertise she now brings directly to clients through Signal.
Prior to iPullRank, Nada expanded her leadership in SEO at Croud, where she managed high impact client engagements and guided teams in delivering performance driven search strategies. Nada has a passion for teaching, and at Croud she led SEO training sessions, guiding clients through fun and engaging SEO 101, 201, and 301 sessions.
Before that, she joined the NYC financial technology start up Better, where she led company wide SEO initiatives and deepened her technical expertise in organic search and digital growth.
Earlier in her career, Nada worked as a Search Marketing Strategist at Doe-Anderson, the oldest advertising agency in the United States. There, she led and developed SEO strategies for brands including Maker's Mark, Central Bank, OhioHealth, and Zeochem.
Nada holds an MBA from Bellarmine University and a master's degree in Pan-African Studies from the University of Louisville. While studying business in Bellarmine's MBA program, she became increasingly interested in marketing and the ways it is shaped by human behavior and public opinion.
She earned her bachelor's degree in Political Science from the University of Louisville. During her time at U of L, she worked as the Public Relations Officer and Secretary of the Pan-African Studies Department and served as a Graduate Assistant for the Center on Race and Inequality. The mission of CRI is to promote research and teaching to University of Louisville faculty, staff, and students as well as community members and officials who construct and pass public policy.
After graduating from U of L, Nada worked at the Center for Neighborhoods, a 501(c)(3) civic engagement organization. She helped facilitate a 12 week leadership education program called "The Neighborhood Institute," which connected Louisville citizens to resources to improve their neighborhoods. One of her favorite projects at CFN was managing the Louisville "P.A.I.N.T. Project." PAINT's purpose was to bring neighborhoods, residents, and contemporary visual artists together to create a new site specific, neighborhood based public art project in West Louisville.
Nada obtained a Diversity Certification from the Society for Diversity and previously served as the Communications Chair of New Leaders Council-KY. As a Sudanese-American who spent her childhood in Sweden. She speaks Arabic fluently and also understands Swedish and French. A true lover of people and culture, she brings a global perspective to her work and a deep interest in how culture, technology, and human behavior shape the way people connect with information.
More personally, Nada has a passion for learning, positivity, humanity, her family, her friends, supporting local farmers, going to shows/concerts, and cooking. Her more niche interests include a long list which includes taking the PATH to go hiking on weekends, writing, making playlists for friends and family, Nirvana and 90s grunge, banter/dialogue, watching rare documentaries, swimming in the ocean, kitchen gadgets, any and all Martin Scorsese films, finding rare artists, painting, stoicism, podcasts, behavioral psychology, gallery hopping, studying the evolution of trends, exploring hole-in-the-wall restaurants, and learning about SPACE.